Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.

If that applies to your store or you haven’t updated your About Us page in a while, this guide will inspire you to turn this important part of your store into an effective piece of content that can help grow your business.

Your About Us page can play a key role in differentiating yourself from the competition — something that’s vital for all eCommerce stores.

With customers considering elements other than pricing and the product itself when making a buying decision, it’s vital that you can use your About Us page to share your personality and tell the story behind your brand.

Giving your customers something to connect with can help them choose you over the competition, whether that’s them agreeing with your founding principles, approving of your sustainability efforts, or resonating with something else you can share on your About Us page.

Your About Us page can also generate sales. Including product images and videos, calls-to-actions, and proof that you’re a legitimate business founded by real people can all help make your About Us page a profitable part of your store.

In this guide, you’ll find a collection of stylish and effective examples that can inspire you to give your About Us page the attention it deserves.

The Everlane About page does an excellent job of explaining why shoppers should choose them over their competitors.

The interesting layout of the page combines text and images to share details about the manufacturing process and allay concerns customers might have about ethical issues related to product production.

Everlane even shares information on how much their clothes cost to make and other financial details to impress shoppers with their transparency.

If you sell products that are higher priced than your competitors, the Everlane About Us page demonstrates how you can win over hesitant customers.